For cannabis brands doing $1M+ in annual revenue who need a content engine, audience growth system, and lead generation machine—built by the team behind 3.2 million followers and $5M in revenue on $0 in paid advertising.
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Every cannabis marketing agency promises results through ads. Then your campaigns get flagged. Shut down. Budget wasted. Facebook, Google, Instagram—they don't want your money.
You're posting. Maybe even consistently. But it's not generating leads. No inbound. No DMs. Content without a conversion system is just noise.
Other cannabis brands are growing organically right now. Building audiences. Building trust. Every day you don't, they pull further ahead. In cannabis, distribution is the only moat.
No content pillars. No CTA strategy. No lead magnets. No email sequences. No conversion funnel. Just random posts and hope.
hours on marketing that doesn't generate leads
in revenue left on the table
days competitors keep building audiences
lead magnets or funnels capturing demand
The market doesn't wait. Cannabis is getting more competitive, not less. Every month without an organic machine is market share you're giving away.
Paid ads get flagged and shut down within days
Posting content with no strategy or conversion system
Zero inbound leads from organic content
No lead magnets capturing demand
Website looks like a media company, not a marketing machine
Competitors building audiences while you figure it out
Spending on agencies that run the same broken ad playbook
Marketing feels like guesswork
Organic marketing machine generating leads every week
Content system with defined pillars and conversion architecture
Lead magnets capturing emails from cannabis brand owners
ManyChat automation qualifying and booking calls
Website positioned as #1 cannabis marketing authority
Distribution moat your competitors can't replicate
A team with 12 years and 3.2M followers on $0 ads
Marketing feels like a machine, not a mystery
Herb builds done-for-you organic marketing systems for cannabis brands. We don't run ads. We can't—and neither can you. Instead, we build the content engine, audience growth system, and conversion infrastructure that turns your cannabis brand into an inbound lead machine. Organically. Permanently.
Years in cannabis
Organic followers
Revenue from content
Paid advertising. Ever.
We analyze your content, distribution, website, and competitive landscape across 16 dimensions. You get a scored report showing exactly where you're leaking leads.
Value: $5,000
A 12-part brand strategy that defines who you are, who you serve, and why cannabis brand owners should choose you. Built from a 90-minute deep dive.
Value: $8,000
Your complete content operating system: platform strategy, pillars, posting cadence, CTA architecture, waterfall, and 200+ hooks in your voice.
Value: $12,000
14 LinkedIn posts. 14 X posts. 14 Instagram carousels. Each with hooks, CTAs, and lead magnets. Written in your voice. Copy-paste and publish.
Value: $10,000
Which CTAs go where, on which days. DM triggers. 14-day calendar. ManyChat flows from DM → qualification → discovery call.
Value: $6,000
A page that actually converts. Full copy, structure, and behavioral science. Replaces your contact form with a sales machine.
Value: $8,000
Full video scripts with hooks, talking points, and CTAs. Description templates with links above the fold.
Value: $5,000
4 custom lead magnets for your ICP: playbook, checklist, content calendar, marketing guide. Each captures emails and warms prospects.
Value: $6,000
"Herb completely rebuilt our organic marketing. We went from zero inbound leads to 15+ qualified conversations per month—all from content."
— Cannabis Brand Founder
"We'd tried 3 agencies. They all ran ads that got shut down. Herb was the first team that actually had a better plan. Our Instagram grew 4x in 90 days."
— Dispensary Owner
"Matt's team understands cannabis marketing at a level nobody else does. 3.2 million followers on zero ad spend isn't a fluke—it's a system."
— Brand Owner
"I was skeptical. I'd spent $40K on agencies with nothing to show. Herb delivered more in 30 days than I'd gotten in a year."
— Cannabis Founder
"The CTA strategy and ManyChat setup was a game-changer. We're getting 20+ DMs a week from brand owners."
— Marketing Director
"Matt is a systems thinker who actually understands cannabis. Not just theory—the regulatory landscape, the ad restrictions. That's why Herb works."
— Industry Expert
If we build your organic marketing machine and you don't see a measurable increase in inbound leads within 90 days of implementation, we'll rebuild the entire system at no additional cost—or refund your investment.
We've spent 12 years and $5M proving this system works. We're not worried about backing it up.
Cannabis brands doing $1M+ in annual revenue who need organic marketing because paid ads are banned or unreliable. Dispensaries, product companies, and ancillary businesses.
About 90 minutes for the initial deep dive call, plus 30 minutes per week to review deliverables. The heavy lifting is done by our team.
Every other agency runs paid ads that get flagged and shut down. We don't run ads at all. We build organic machines—content, distribution, conversion—that can't be banned. 3.2M followers and $5M in revenue prove it works.
We guarantee measurable increase in inbound leads within 90 days. If not, we rebuild or refund. 12 years of proof.
Within 90 days: fully built content system, lead magnets capturing emails, ManyChat qualifying and booking calls. Most clients see 10-20+ inbound leads per month by month 3.
Single done-for-you package. Payment plans available. Apply and we'll walk through details on a discovery call.
Click 'Apply for Herb' anywhere on this page. 2-minute application. If you're a fit, discovery call within 48 hours.
I started Herb 12 years ago. Zero followers. Zero revenue. Just a belief that cannabis brands deserved better marketing than banned Facebook ads and random posts.
Today Herb has 3.2 million followers, $5M+ in revenue, and 2 billion+ organic impressions. All on $0 in paid advertising. Before that, I built a company called Bitmaker that was acquired for $410 million.
I've spent my career building systems that turn content into revenue. Herb is where I apply everything I know to the cannabis industry—the one market where organic isn't optional, it's the only path.
If you're a cannabis brand owner who's tired of wasting money on agencies that run ads that get shut down, I built Herb for you.
The free playbook 1,000+ cannabis brands use to build organic marketing machines. The content strategy, distribution system, and lead generation playbook behind 3.2M followers on $0 in ads.
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12 years. 3.2M followers. $5M in revenue. $0 in ads. Your cannabis brand deserves marketing that can't be banned.
Free · 2 minutes · No obligation